High Snobiety/ Jude Duhig/ January 10, 2020

The easiest analogy to explain the reselling of sneakers is concert tickets; they often sell for more then their retail price, and some people use automated bots to buy them. The ticketing industry and the footwear industry are both plagued by the issue of bots.

Retailers, brands, and designers often speak out about the issue, including KAWS who recently posted saying he was cancelling and blocking orders made by bots. Berrics tricked one bot user into spending $11,000 on one shoe, while Kith used a similar bait-and-switch tactic to dupe someone into buying 21 pairs, or $1,700 worth of “Wheat” Jordan 1s.

All the while, bot services abound, as well as YouTube tutorials on how to use them. It’s an ongoing grapple, with both sides consistently re-positioning to gain new ground.

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