The New York Times/ Vanessa Friedman/ September 2, 2020

Around this time four years ago, the American fashion industry did something it had never done before: It pledged its troth, publicly, and practically unanimously, to a political candidate.

Designers like Joseph Altuzarra, Marc Jacobs, Prabal Gurung and Tory Burch created products to support Hillary Clinton’s campaign. Anna Wintour, the editor of Vogue, and Diane von Furstenberg, then chairman of the Council of Fashion Designers of America, held fund-raisers for Mrs. Clinton. Vogue endorsed her — the first time in its history that the magazine had supported a presidential candidate. So did Cindi Leive, then the editor of Glamour.

Though fashion had traditionally stayed away from politics, fearful that demonstrating any leaning, conservative or liberal, would alienate swathes of potential customers, the promise of a female president was too great for the female-centric industry to resist.

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