Retail Dive/ Tatiana Walk-Morris/ March 9, 2020

Dive Brief:

Seventy-eight percent of marketers say they want to work with microinfluencers that have between 5,000 and 100,000 followers, according to a report by influencer marketing firm Linqia.

Forty percent¬†of marketers are running more than six influencer marketing campaigns, and 98% of them said transparency was an important part of influencer marketing.¬†‚Äč‚ÄčThe primary concern for marketers, at 46%,¬†was determining the return on investment of marketing efforts.

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