Glossy/ Hilary Milnes/ February 9, 2018

Fashion shows are expensive productions, so for the designers still investing in them, it’s critical to make the most of those 20 minutes on the runway.

On Tuesday, the buyers, editors and influencers attending the Badgley Mischka fall 2018 show during New York Fashion Week will be asked to download an app, powered by SAP, ahead of the event. Using beacon technology, the app will surface every look that’s on the runway as it appears, displaying more detail around each outfit including a breakdown of every piece in a look. Attendees using the app will be asked to mark if they “like” or “love” a look through prompts on the screen.

The brand’s designers, Mark Badgley and James Mischka, plan to then use that feedback following the show to gauge popularity for each piece and inform decisions around inventory investment and production. Most importantly, it’s a way to get a jumpstart on production for a few key items that receive the best feedback from the show.

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