Glossy/ Jessica Schiffer/ January 4, 2018

Although the fashion industry has struggled with its chatbot strategy, beauty brands are placing more confidence in the technology. Brands including Sephora, Estée Lauder and L’Oréal have all rolled out chatbots in the last year, with more planning to launch in the coming months, including Coty and at least four undisclosed brands partnering with AR platform ModiFace.

Beauty’s edge in the space can be attributed largely to its reliance on AR technology, thanks to its virtual try-on capabilities that have helped solve for the industry’s oft-cited “try-before-you-buy” conundrum with e-commerce. Now, beauty brands are incorporating the technology into their bots for the same effect.

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